Kid Power FREE Webinar Series
From: Crayola, ConAgra, Privo, Pillsbury, Radio Disney, Moshi Monsters, & C.A.R.U.
Welcome to the Kid Power FREE Webinar Series!
Just like ‘a kid in a candy store’, engaging children through media and marketing channels has never been more exciting. At the same time, it’s never been more difficult, too.
Media and marketing professionals around the world are not only facing the challenges of engaging children through an increasing variety of digital technologies – they're also facing growing pressure from regulators and family groups to stop using some of the most established media and marketing strategies.
While tougher regulations are rightfully placing the best interests of children first, all child oriented industries are being tasked with the difficult challenge of continuing to deliver relevant content, demonstrate measurable ROI, and guarantee regulatory compliance. However, as many leading child oriented media and marketing organizations around the world are proving, it's still possible to be a industry leader, while remaining responsible and fun!
All six Kid Power webinars will run LIVE, Thursday, October 13, 2011 - and will be available to view on demand.
Register for FREE now, and reserve your place to be a part of the Kid Power Webinar Series!
Event Highlights
Covering only the most pressing issues facing all industries communicating to families and children - six exclusive webinars will investigate and answer key questions concerning:
- How to deliver responsible content that kids - and families love!
- Earning trust and respect from parents and key purchasing decision makers: market research strategies and customer insight best practice
- Responsibly managing new digital technologies: MMO, Mobile, Apps
- Cross platform branding: successfully integrating new and traditional media into brand strategies and product positioning
- Benchmark online safety: offering safe, compliant and popular online and social media based content for children
- Ensuring your organization is compliant with Children’s Online Privacy Protection Regulation Act (COPPA)
- Transforming marketing strategies to comply with food and beverage regulations: promoting healthy lifestyle choices and positive messaging
Agenda
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Engaging Children With Digital Technology: Preparing for Changes to COPPA
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The United States Federal Trade Commission recently announced that it will begin enforcing changes to the Children’s Online Privacy Protection Act (COPPA). While the intention of these changes will be to increase the privacy and protection measures for children using all online and digital communications technology – the changes are set to impact upon all industries engaging children. These significant regulatory changes to COPPA are placing the best interests of children first, however, marketing, media and education professionals around the world need to remain fully aware of their increasing liability - particularly when engaging children in the burgeoning digital world. In this opening session, learn how to protect your organization, and its associated partners, from undue liability and breach of COPPA:
Panelists: Denise Tayloe, CEO, Privo Laurie Lynch Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP |
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Pleasing Parents, Policy Makers, and Playground Pundits
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As we all know, media and marketing for children should be fun. But when you have to appease a variety of stakeholders, who are motivated by a variety of complex political and economic ideas, exactly how do you deliver an end message, which resembles ‘child’s play’? In this session, analyze a comprehensive child marketing strategy which pleases all stakeholders:
Speaker: Robert Thompson, Director of National Activation, Radio Disney |
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Why Everyone Loves Crayola: Secrets to Building an Enduring Brand
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It’s difficult to find a child or parent who hasn’t heard of Crayola. It’s even more difficult to find someone who doesn’t smile when they think of the role Crayola played in their early childhood development. So what is Crayola’s secret? In this session, gain key insight into Crayola’s product and brand development innovation, and success:
Speaker: Victoria Lozano, VP of Marketing, Crayola |
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Engaging Children With Social Media, Online Games, MMO & Virtual Worlds
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Online and virtual worlds are becoming the increasingly preferred media platform of choice for children around the world. But as far as any parent or guardian is concerned, it is also the most dangerous media platform, too. As a result, positioning your organization’s brand through online and digital channels can often face strong resistance from the discerning eye of web weary parents. In this session, learn from industry best practice on how to achieve a safe, secure and strong digital brand strategy, which places the children, and parents’ best interests first:
Speaker: Rebecca Newton, Chief Community & Safety Officer, Mind Candy - Moshimonsters.com |
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Influencing Young Minds Through Positive Messaging and Positioning
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Research from the American Psychological Association (APA) showed that children under the age of 8 are unable to critically comprehend advertised messages, and are prone to accept advertising messages as truthful, accurate and unbiased. As these findings would suggest, it is imperative that all media and marketing professionals ensure that the style and positioning their of brands and communications do not negatively impact the psychological and physical development of the child audiences they are targeted towards. In this session, gain a comprehensive understanding of how media and marketing for children can significantly influence the minds of young audiences:
Speaker: Andrea Metcalf, Fitness Expert & Author, Naked Fitness |
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The State of Media & Marketing for Children: Now and the Future – PTO Style Panel Discussion
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As technology and communications regulations develop at a rapid pace, with each and every change, marketing and media for children is becoming more and more difficult to execute, and deliver a measurable ROI. In this session, attendees are invited to submit questions about the state of media and marketing for children today. A panel of industry experts will explore and discuss key ideas, and make recommendations for how practitioners, vendors and end users, can benchmark responsible media and marketing for today's children:
Panelists: Jeanne Jones, Director of Consumer Affairs , ConAgra Wayne Keeley, Director, Children's Advertising Review Unit (CARU) |
WHO:
Kid Power is an open webinar series for all professionals and organizations seeking to benchmark and empower communication strategies that engage families and children. Best of all, because Kid Power Event is online, it’s FREE for everyone to participate in. Parents, guardians and non professional children’s advocates are also highly encouraged to register.
Key industries: Marketing, Advertising, Digital Content Production, Web Design & Development, Media Production and Licensing, Legal, CPG, Food & Beverage, Apparel, OEM, Education, Publishing, Entertainment, Retail, Hospitality, Health, Pharmaceutical, Government, NGO/Not for Profit, Sports/Recreation, Government & Public Policy
Relevant job titles/functions: Parents, Managers, Directors, VPs, C levels, involved in: Marketing, Media, Social Media, Community Management/Moderation, Online Safety, Public Relations, Consumer Affairs, Education, Academia, Market Research, Customer Insight, Product Design & Development, IT, Pediatric Health & Safety, Brand and Channel Management
WHAT:
At Kid Power, attendees will learn key insights from an expert line up of presenters, from industry leading companies benchmarking the practice of delivering cutting edge media and marketing for children. Expert speakers include executives from: Privo, Pillsbury Lawyers, Crayola, Radio Disney, Moshi Monsters and Children's Advertising Review Unit (CARU)
WHERE:
Kid Power Webinar Series is 100% online!
WHEN:
Kid Power will run live on Thursday, October 13, 2011, from 12:00PM - 6:00PM U.S. ET. Attendees are encourage to participate in the live webinars' Q&A. But if you can't make it to them live, all webinars will be available to view on-demand.
WHY:
Benchmark your media and marketing for children strategy to achieve compliance and consumer trust.
HOW:
Register for free now. On the day of Kid Power you will be sent an email login link to view and participate in the webinars.
Register for this Online Event
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About The Organizer
Customer Management IQ : a division of IQPC, is a forum for sharing ideas, best practices and solutions within the business community. Simply put, you can interact, share solutions to your business problems with an incredible network of authoritative sources and practicing professionals. It's easy. It's fast. It's free.
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Denise Tayloe
PrivoDenise Tayloe is the CEO of Privo - the first and only infomediary service & Safe Harbor to be recognized by the Federal Trade Commission (FTC) that delivers COPPA (Children's Online Privacy Protection Act) compliant registration, authorization and identity verification services.
Speaking on: Engaging Children With Digital Technology: Preparing for Changes to COPPA
Laurie Lynch Flick
Pillsbury Winthrop Shaw Pittman LLPLaurie Lynch Flick is a partner in the law firm Pillsbury Winthrop Shaw Pittman LLP. She advises media, content providers and advertisers to assure that their promotional activities on-air and online comply with regulatory requirements, and is especially interested in activities directed to children. Ms. Lynch Flick is a member of the firm's Social Media, Entertainment and Technology Team, as well as its Privacy, Data Security & Information Use Team. Ms. Lynch Flick is a graduate of Georgetown University and the Columbus School of Law, at the Catholic University of America, and is a resident in the firm's Washington, DC office.
Speaking on: Engaging Children With Digital Technology: Preparing for Changes to COPPA
Robert Thompson
Radio DisneyRob Thompson is the Director for Activation, at the Radio Disney Station Group. In this position, Mr. Thompson leads national, and multiple market new business development efforts, on behalf of the 32 owned and operated Radio Disney Stations. In Robert’s role, he oversees all creative concept stages, sales presentations, client services, integrated Disney stake holders around franchise overlays, and strategy on event execution - managing over 2,000 events per year. Prior to joining Disney in 2003, Mr. Thompson was the General Manager of the Albany Conquest in the Arena Football League. Prior to running an expansion AFL team, he was a partner with Grassroots Sports & Entertainment, which he managed key clients such as the NFL Youth Development programs both domestically and in Asia, Australia, Europe, Latin America and Canada. Mr. Thompson holds a bachelor’s degree in Criminal Law with a Minor in Sports Management from the University of New Haven. He currently resides in Saratoga Springs, NY with his wife and four children. In his free time, he shuttles kids to practices, dance classes and anything else his wife needs him to do
Speaking on: Pleasing Parents, Policy Makers, and Playground Pundits
Victoria Lozano
CrayolaVictoria Lozano is currently Vice President of Marketing at Crayola LLC. In her role, she is responsible for the leadership of all marketing efforts for Crayola, including management of the existing business, new product development, consumer advertising and promotions, education marketing, market research and brand licensing. Victoria leads a diverse team of 42 business professionals located at the company's headquarters in Easton, PA and across the country. Prior to her position at Crayola, Victoria was Vice President of Marketing at Cadbury North America.
Speaking on: Why Everyone Loves Crayola: Secrets to Building an Enduring Brand
Rebecca Newton
Mind Candy - Moshimonsters.comAs Chief Community & Safety Officer at Mind Candy Ltd., Rebecca Newton is primarily responsible for developing, implementing and managing public policy, community, customer services, moderation and safety efforts across a diverse range of services for young people, including Moshimonsters.com, which has over 37 million registered users. After 16 years in survey research at RTI International, Rebecca began her online career at AOL in 1994 where she was responsible for AOL’s Community Leader Recruitment, Orientation, Education and Guide programs. Rebecca spent 6 years as the Community & Safety Director at Sulake Inc. for Habbo’s 24 international teen sites. Rebecca serves as a member of the UKCCIS, IWF and Safe Internet Alliance. She also serves as Lead Safety Advisor to Crisp® and Community Ops and Safety Advisor to Privo.com.
Speaking on: Engaging Children With Social Media, Online Games, MMO & Virtual Worlds
Andrea Metcalf
Naked FitnessAndrea Metcalf's inspiring and approachable personality has helped her develop a reputation as a nationally recognized fitness identity, who is frequently featured as the lead health and fitness expert for the Sears and The Chicago Tribune blogs. Andrea is also a regular guest expert on the NBC Today Show, Oprah.com, and a variety of other weekly NBC and BETTER TV segments. Andrea holds a BS in Exercise Science, and recently published her popular book and DVD series, “Naked Fitness”.
Speaking on: Influencing Young Minds Through Positive Messaging and Positioning
Jeanne Jones
ConAgraJeanne Jones serves as the Director, Consumer Affairs for ConAgra Foods. Reporting to the Chief Global Quality Officer, she has responsibility for the consumer experience, including driving actionable insights for the organization, ensuring early notification of trends impacting food safety and quality, implementing closed loop processes and directing cross functional continuous improvement initiatives. She has a diverse background that includes over twenty years in operations management, including senior management and director level positions with Fortune 500™ companies such as Ameritech Cellular and Sprint PCS. Jeanne holds national certifications through the American Society of Quality (Certified Manager of Quality and Organizational Excellence) and the American Production and Inventory Control Society (Certified in Production and Inventory Management), along with a Master of Arts in the field of Leadership Studies and a Masters Certificate in Project Management. She currently serves as an executive committee member with the Society of Consumer Affairs Professionals.
Speaking on: The State of Media & Marketing for Children: Now and the Future – PTO Style Panel Discussion
Wayne Keeley
Children's Advertising Review Unit (CARU)Wayne J. Keeley is the Director of CARU and a Vice President of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, Mr. Keeley served as general counsel for two independent video and film-production studios. Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently worked with Olympia Dukakis to produce a PSA on Duchenne muscular dystrophy for the Parent Project Muscular Dystrophy organization. Mr. Keeley is a graduate of Fordham College, Bronx, NY; St. John's School of Law, Jamaica, NY and New York University.
Speaking on: The State of Media & Marketing for Children: Now and the Future – PTO Style Panel Discussion
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